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  1. Pearl strands with text 50 percent off pearls

    Pearl Takeover Event Going on Now

    From now until June 18th all pearl jewelry in our showroom is on sale for 50% off. But, this isn‘t just a sale on the …unique event pearls have literally taken over our showroom! Right now we have four showcases filled to the brim with nothing but pearl jewelry all priced to move. Hundreds of pieces are available now including: Pearl strands of almost … in a variety of colors Exquisite, high end strands on sale for $5,000+ (normally over $10,000) Fresh water strands on sale for $50 Pearl rings Pearl studs and hoop earrings Bracelets Black pearls …much more! Did you know that pearls…

  2. Diamond Selection – 4C’s and an F

    Diamond buying is hard enough. First you have to understand the 4C’s, and then you have to try to judge if diamond …So, adding one more aspect to the decision making process is too much for some people. But then, here comes fluorescence. The natural response is to keep it simple: if it has fluorescence it’s bad, and if it doesn’t it’s good. …, simple does not work here. What is fluorescence? Fluorescence is a form of lumination that is created when a diamond is exposed to low or high wave ultraviolet light. Some degree is common in nearly one half of all diamonds. One …

  3. How to find a missing diamond

    How to Find Your Diamond When It’s Lost

    It has to be one of the worst feelings in the world. You look down, and your beautiful diamond is not where it’s supposed to be on …your finger. Your heart skips a beat, your mind kicks into overdrive, and for a split second you wonder if you’re in some kind of bad dream. We know how terrible it can be to lose a diamond, and that’s why we’re sharing our best tips …and tricks to help you find it again. These tips are what we have learned from working with small diamonds and gemstones day in and day out for years. Of course, the general advice for finding lost things (slow down, retrace your steps…

  4. Caveat Emptor - Be aware of terms of your warranty

    Warranty Woes and the Value of On Site Repairs

    Chalk this one up to the “It would be funny if it wasn‘t so sad” category. We recently had a customer visit the shop to get some … of jewelry she had purchased at a certain big box store that shall remain nameless. This is a fairly regular occurrence at our shop for two main reasons: We are known locally for having one of the largest and most well-equipped … in Sacramento, CA. We have invested thousands of dollars in high-end equipment like our laser welder , so that we can do complicated repairs in-house. And, we have a team of highly experienced and skilled jewelers. Many big-box and …

  5. Sale 50 percent off sign with 5 rings in front of it

    Summer Clearance Sale 2024

    We have not had a sale of this magnitude in over 10 years! Here’s your chance to snag a beautiful piece of jewelry at an …. From July 10th to 29th select items will be on sale for a whopping 50% off! This sale is exclusively available in-person at our Sacramento showroom, but if you are not local, feel free to reach out to us . We can do some personal … filled three entire showcases with jewelry (over 200 pieces) that will all be sold for half off the regular price: Engagement rings Necklaces Earrings Gifts …so much more If you are even slightly considering a jewelry purchase in

  6. A bracelet display can help keep your jewelry organized

    How to Organize Your Jewelry

    The key to organizing your jewelry is to stop thinking about organizing and start thinking about displaying. Think of your jewelry … the day, go shopping in your store for the prefect accessories to match your look. If all of your jewelry is piled in a drawer, it will be easy to forget about, and you’ll wind up wearing your favorite pieces less often. It’s a simple…you’ll wear it. So, have fun with it, go crazy, make your own mini-showroom and rediscover all those great pieces in your collection Necklaces Necklaces can be one of the most difficult fun pieces of jewelry to organize effectively. If…

  7. Tray of gemstone options for your free gem

    Gifts to Celebrate What Matters

    After one of the most tumultuous years in recent memory, we have once again come to the holiday season. This year, we wanted … a step back and just say “thank you” to our loyal clients. You have supported us and stood by us through it all, and we are so grateful. Earlier this month many of you received a free gemstone from us in the mail along with coupons … for your gem. Since we weren‘t able to mail gems to everyone, we wanted to extend the same offer to all of our friends and family online. Come in from now until December 24th and you’ll get a free gem with the purchase of any jewelry …

  8. Fancy red diamond

    Fancy Color Diamonds

    … Cognac diamonds are a darker brown. A very dark, almost opaque brown diamond is chocolate. Other names are coffee, golden, honey and bronzeWhen we think of diamonds, we often imagine brilliantly white gemstones. But every so often, a diamond will come out of … in vivid color. These diamonds are extremely rare, accounting for only 0.001% of the total number of rough diamonds that are mined. Because of this, they are often far more expensive than normal diamonds. The range of colors in hue …

  9. Save on vintage jewelry this Small Business Saturday

    75% Off this Small Business Saturday & Cyber Monday

    To celebrate Small Business Saturday and Cyber Monday this year, we are going a bit crazy. We have picked two pieces out of our vintage …and decided to offer them at an unheard of 75% off . There are only two available at this price, and the first person to buy them, gets them (if you don‘t see them listed below, then they have already sold). If you’re shopping online, … coupon code to get the special discount. But, whether you plan to shop in-store or online be sure to buy them by Monday, November 26th before they go back to full price. Are you looking for something else this season? Don‘t worry, we’…