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  1. News 10 on falling diamond prices at local jeweler Arden Jewelers

    News 10 Falling Diamond Prices Interview

    A reporter for News 10’s morning news show contacted Arden Jewelers to get the inside story on decreasing diamond prices just in time for Valentine’s…, Dan, was able to explain some of the reasons for the pricing trend and how jewelry buyers can take advantage of it. By shopping at local jewelers like Arden Jewelers who can quickly react to changes in the diamond market, customers … can save on their diamond engagement ring and general diamond jewelry purchases. Thanks to Dina Kupfer for thinking of us for this story

  2. Save up to 70 percent off jewelry at Arden Jewelers

    Retirement Sale: Huge Savings on Jewelry

    Arden Jewelers was founded 24 years ago in Sacramento, CA by a visionary jeweler and business man. He built the company around saving people money and …them the perfect jewelry for their needs. Today, he is passing the torch to the next generation, and we’re celebrating his retirement with one of our biggest sales ever. Learn more about the retirement sale on our blog

  3. Pavé Setting

    GIA trained gemologist Angelo Parisi from Arden Jewelers explains the very popular pavé style of setting. Pavé or bead… creates a stunning look, but how is it done? What are the pros and cons? What should you be aware of before buying a pavé set engagement ring or other piece of jewelry? Find out the answers to all of these questions and more from this…

  4. Art Deco vs Art Nouveau 3 rings from each style next to each other

    Art Deco vs Art Nouveau Engagement Rings

    In this video we show you the key differences between Art Deco and Art Nouveau jewelry (specifically focusing on engagement rings). You’ll learn about the key features and design ideas that typified each movement and how those…. Checkout our full article on Art Deco vs Art Nouveau for a deeper dive. Art Nouveau In Art Nouveau jewelry you are going to see organic designs featuring flowing lines and asymmetry. Artists took a lot of inspiration from nature both… as well as in the incorporation of specific design elements like vines, insects, and the human form. Art Nouveau engagement rings often feature Old Mine Cut diamonds which were a big improvement over the diamond cuts that came before …

  5. How to tell if a diamond is loose in your ring

    How to Check if Your Diamond is Loose

    The worst day of owning a ring comes when you look down and you notice that your diamond is missing. One of the best ways to prevent this is…if your ring has any loose stones. In this video we’ll show you two easy ways you can tell if your diamond (or other gemstone) is loose at home. Hold the ring close to your ear in one hand and gently tap the bottom of it with the other… sound. Use a pen cap to gently prod each gemstone looking for a small amount of movement. If you do find a loose gemstone in your ring, we recommend you stop wearing it immediately and bring it in so one of our jewelers can check it …

  6. Explanation of bitcoin video

    What is Bitcoin

    Bitcoin is a digital currency. It is built on open source software and it is not tied to any single government or financial … bitcoin. It offers some unique advantages over traditional payment methods like very low transaction processing fees. Arden Jewelers is excited to be accepting this new and revolutionary currency for all purchases on our online …

  7. A truck in front of the Arden Jewelers storefront to break a chain

    Chain Strength Comparison Test

    We had some fun in this video breaking different kinds of gold chains to see which styles were the strongest. We weren’t surprised to find that a hollow …the same size and style. Also, the herringbone didn’t surprise us when it was one of the weakest and most easily damaged chains in the group. On the other hand, the figaro and curb/cuban link chains really shined. In fact, we had to …

  8. Undo a knot in a jewelry chain

    How to Untangle Knotted Chains

    Thin jewelry chains have a way of working themselves into an usable tangle more inscrutable than the Gordian Knot. However, most of us would rather wear our … home to untangle your chain no matter how knotted it is. Find a hard surface and unhook the clasp before you start. Gently roll the knot in between your thumb and finger for several seconds to help loosen it. Use a pair of tweezers … tension to loosen it further. Hold the tweezers together, and then push the points into the knot. Then relax your grip to let the tension in the tweezers pull the knot apart. Use paperclips to finish untangling the knot. Push the …

  9. Fox 40 interviews Arden Jewelres on proposal camera

    Fox 40 Ring Cam Interview

    The Ring Cam is a special engagement ring box that has a hidden camera. You can use it to capture your proposal on video to …you visit Arden Jewelers and buy an engagement ring, we will let you borrow a Ring Cam for free. When Fox 40’s morning news show heard about this, they sent a reporter to our shop to get the inside story. A big thanks goes out to Eddie…